The AI wing · Boring Commerce
AI that does the boring work.
We’re a performance marketing agency that rebuilt itself on AI. Now we install the same systems in your business: the ones that launch ads, audit accounts, answer leads, chase invoices and write the reports, while your team does the work that grows.
500+ brands · $125M+ ad spend managed · built in production, not in a deck
- --:--:--adsDrafted ad variations from a landing page, left them paused for review
- --:--:--reportsWrote the Monday client report before anyone logged in
- --:--:--link-qaBlocked a launch: the landing page was out of stock
- --:--:--contentCut one recording into a week of posts on a calendar
- --:--:--salesScored a new inbound lead and pinged the team
- --:--:--financeRead a vendor invoice from email and queued it for approval
Brands our agency has grown
Why us
Most AI agencies sell you a demo. We sell you what runs our own business, every single morning.
Boring Commerce has run paid media for 500+ brands. Running an agency at that scale is mostly repetitive work: pulling numbers, checking launches, writing reports, chasing invoices. So we wrote it all down and built software to do it.
The result is an operating system of 83 modules and 112 AI skills that our team drives in plain English. Every system we offer you is one we depend on ourselves, which is the only warranty that matters.
Inside our agency
Eight of the systems we run on.
Pick one. Each is live in our own agency today, and each can be rebuilt around your tools, your data and your team.
Growth system
running in our agencyAd launcher
Paste a landing page. It researches the product and the buyer, writes the angles and copy, produces the creatives, and builds the full campaign as a paused draft.
- 01Read the page
- 02Research the buyer
- 03Write angles and copy
- 04Make creatives
- 05Check every link
- 06Build a paused draft
What it replaces
A strategist, a copywriter and a designer spending two days per launch.
500+
brands grown by the agency
$125M+
ad spend managed
83
modules in our own AI operating system
112
AI skills our team runs every week
What we build for you
Six ways we put AI to work.
Start with the one that hurts most. Most clients begin with a single system and add the next once the first one pays back.
AI for growth
Where we started, and where we are strongest.
- Ad creative production, static and video, from your product pages
- Daily account audits and anomaly alerts across Meta and Google
- Launch checks that block broken links, dead pages and bad tracking
AI for sales
Faster from raised hand to signed proposal.
- Inbound lead capture, enrichment, scoring and routing
- Outreach drafted from research on each prospect
- Proposals and projections built from a website and a budget
AI for operations
The hours nobody budgets for.
- Inbox triage with drafted replies, held for approval
- Meeting recording, minutes and action items
- Invoice capture, categorisation and reconciliation
AI for content
One recording, a month of posts.
- Recording-to-posts pipelines in your voice
- Carousels, clips and product videos on brand
- A calendar that fills itself and waits for your sign-off
Your own operating system
The thing we built for ourselves, built for you.
- A single command centre for your business, driven in plain English
- Your team's playbooks written down as reusable AI skills
- Connected to the tools you already pay for
Workshops and training
For teams that want to build it themselves.
- Hands-on sessions for founders, marketers and operators
- Running ads the way an AI-first agency does
- Building internal tools with AI coding agents
How we build
Four rules we don’t bend.
Read everything. Draft everything. Send nothing on its own.
Our systems do the work and then wait. Every email, campaign change and payment is approved by a person. That rule runs our own agency, and it runs yours.
We use it before we sell it.
Everything we build for clients started as something we needed. If it didn't survive our own Monday morning, you won't be offered it.
Money first, machine second.
We're a performance agency. We measure AI the way we measure ads: hours saved, money made, money not wasted. If it doesn't move one of those, we don't build it.
You own it.
The code, the accounts, the prompts and the data are yours. No platform you're locked into, no black box.
Case study · Our own agency
An AI operating system that runs a performance marketing agency
Boring Commerce runs on software we built. Ad launches, account audits, attribution, reporting, sales, finance, meetings and content all sit in one command centre that the team drives in plain English.
See all our work →- 83 modules across growth, sales, operations, finance and content
- 112 AI skills: our playbooks, written down so the machine runs them the same way every time
- Daily syncs from Meta, Google Ads, GA4 and Shopify for every brand we manage
- Every outbound action is drafted, then approved by a person
Founder, Boring Commerce
Anish Jajodia
Who you’ll work with
“I didn’t hire more people for the boring work. I built software to do it.”
I’m Anish. I run Boring Commerce, a performance marketing agency that has worked with 500+ brands and managed $125M+ in ad spend.
Our agency runs on an operating system I build myself with AI coding agents: ad launches, audits, attribution, reporting, sales, finance and content. My team uses it every day. I also teach it, through the AI Ads Operator Masterclass and workshops for founders and marketing teams.
When you work with us, you work with the people who built the thing, not an account manager reading from a deck.
Clients on working with us
The agency behind the AI wing.
What founders say about working with Boring Commerce.
“If anyone is looking for starting a D2C website then Boring Commerce is the right partner to choose. Anish ji and team is fantastic at design, CX, Tech and very good at adhering to timelines.”
Amit Sarda
CEO at Soulflower
“Boring Commerce has been a lifesaver for our business. When we were first starting out, we had no idea where to turn to for help.”
Neha Ahuja
Founder at Kaashi Wellness
“Anish and the Boring Commerce team exceeded my expectations. Their expertise, reliability, and clear vision brought my project to life seamlessly. Truly an amazing experience!”
Olivier Mevellec
Founder at Global Marketing Agent
“Boring Commerce team came in with clear strategies and exceptional support, helping us grow exponentially in just a few quarters.”
Ankit Totla
Director at Kamal Watch Company
“I've been working with Boring Commerce for over a year now, and they've helped me grow my business exponentially in that time.”
Megha Asher
Co-Founder at Juicy Chemistry
“We faced multiple roadblocks in scaling our business, but their strategic approach and mentorship helped us move forward confidently.”
Pritesh Asher
Founder at Juicy Chemistry
Process
From first call to running system.
- Step 01
Free AI audit
A 30-minute call. We map where your team's hours and money go, and point at the two or three places AI pays back fastest.
- Step 02
Fixed-scope proposal
A written scope, a timeline and one fixed price. No hourly billing, no surprise invoices.
- Step 03
Build and ship
We build in your accounts and demo working software every week. The first system is scoped to go live in weeks, not quarters.
- Step 04
Run and improve
Optional. We monitor, tune and extend the systems as your business changes, so they keep paying back.
FAQ
Fair questions.
Do we have to be an ecommerce brand?+
No. We started in ecommerce and that's where we're deepest, but the systems we build (sales, operations, finance, content, reporting) work for any team with repeatable work. Agencies, service businesses and B2B companies all fit.
What does it cost?+
Every project gets a fixed price, agreed before we start, based on the scope we write together after the audit call. The audit call itself is free.
What do you build on?+
The leading AI models, connected to the tools you already use: Shopify, Meta, Google, GA4, Slack, Gmail, Google Workspace, Zoho, Klaviyo and more. We pick per task, not per vendor.
Is our data safe?+
Systems run inside your own accounts. They read what they need and draft what they produce, and a person approves anything that leaves the building.
What if it breaks after launch?+
Every system ships with documentation and a handover. If you want us to keep running it, the optional retainer covers monitoring, fixes and improvements.
Can you train our team instead?+
Yes. We run workshops for founders, marketing teams and operators, and a masterclass for people running ads. Many clients do both: we build the first system, their team builds the next.
Free · 30 minutes
Find the work your team shouldn’t be doing.
Book an AI audit. We’ll map where your hours and money go and show you exactly where AI pays back first. Fixed price if you go ahead, no obligation if you don’t.